Ever since the rise of social media sites like Facebook & Twitter, email has been predicted to be its casualty.

Not only has email’s demise failed to pan out, email marketing is growing 20% year-over-year, and by 2018 will be a $6.8 billion dollar business. Social media struggle to deliver comparable results to email marketing as studies show that email is 40 times more effective at acquiring new customers than Facebook and Twitter.

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