THE HUB4MAIL BLOG

Things we like, things we love, our thoughts and ideas. We hope you like. If you do why not follow us on Twitter and Facebook for regular updates.

Our New Hong Kong Offices

We are excited to have now set up our new Asia Pacific Offices based in Hong Kong. We now have a presence in Hong Kong and UK which allows us to tap into some great talent on our support and development teams.

Coffee is key! So we have planted ourselves right in the middle of the Central business district with an abundance of cafe’s close by. So fear not, we will be here for you 24/7.

read more…

Add a subscribe form to Facebook

If you administer company Facebook pages, we’re pleased to reveal our new Facebook app for HUB4 Mail® subscribe forms,  now add a subscribe form for an existing HUB4 Mail® list to a Facebook page.If you administer multiple pages, you can add one subscribe form per page.The subscribe form app support’s custom fields and can be managed using your HUB4 Mail® login credentials.

While they’re fairly simple, we’ve made it possible to change the introductory text, subscribe confirmation message and tab name on your page’s sidebar. read more…

A Transactional Email Guide

If your business has a website, mobile app, or connected product, then you’re probably sending thousands of transactional emails to your customers every day.

These emails – welcome emails, password resets, order confirmations, and more are typically hard-coded and controlled by IT or development teams. As a result, they’re often dated, off-brand, and deliver an inconsistent customer experience with all your other marketing efforts

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Transactional Emails for Marketers

You know them, they are :- Account registration emails. Order confirmations. Cart abandonment emails. Password resets.

We’re all familiar with these emails that enter our inboxes; they’re called ‘transactional’ emails or ‘system auto-triggered’ emails sent by the websites or apps of products and services we interact with.

Recently, our customers have been asking for a way to use the same tools they use for marketing campaigns to manage the content of these transactional emails. We’re so excited to announce our new Transactional Email for Marketers to do just that!

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Why email marketing?

Ever since the rise of social media sites like Facebook & Twitter, email has been predicted to be its casualty.

Not only has email’s demise failed to pan out, email marketing is growing 20% year-over-year, and by 2018 will be a $6.8 billion dollar business. Social media struggle to deliver comparable results to email marketing as studies show that email is 40 times more effective at acquiring new customers than Facebook and Twitter.

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